Tag Archives: Marketing

Understanding the Marketing Mix Concept – 4 P’s of Marketing

By | February 16, 2017

Marketing requires several activities to be done. To begin with, a company may choose to enter one or more segments of a market- since it may not be possible to cover the entire market. The manufacturer of a bathing soap, for example, may aim at the working class in the middle or lower income groups as his target… Read More »